Sow seeds in ground (soil) or containers (with potting mix) approximately 1/4-inch deep.
Place hardware cloth over planting area or containers to keep animals out.
Water thoroughly.
Mark locations (or containers) with winter-proof plant tags.
Keep soil moist until winter freezes set in. Seeds will sprout in spring.
Spring Sowing Starting Indoors
Slow Stratification: Pre-chill (stratify) seeds in moistened paper towel in plastic food bag and keep in fridge for 45 days. Check every few days and re-moisten paper towel as needed.
Fast Stratification: Alternate between fridge and freezer every 24 hours for one week. Cover plastic bag with a dish towel (or similar) as needed to ensure contents do not freeze.
After stratification period, sow in pots of potting mix and continue growing indoors.
The best time to transplant outdoors is when plant is established with several true leaves and weather is cool, either in spring or fall.
Notes
Make sure the milkweed you choose is recommended in your growing region and not invasive.
Prior exposure to moist, cold (stratification) over weeks or months is necessary for milkweed seeds to germinate. This occurs naturally when sowing seeds directly outdoors in fall or early winter.
Roughing up the seed coat prior to sowing may also improve germination.